Lithgow City Council, whose habit of demanding businesses in its area supply them with information they’ve already provided, has now decided to spend ratepayers’ money on something they already know. The Lithgow Mercury reports that community comment is being sought on a concept for a new ‘brand’ which will positively promote the Lithgow Local Government Area, the Lithgow City Council, economic development and tourism.
“It is very important to recognise that a ‘brand’ is not just about a logo, it is about how we look, what we say and what we do,” Mayor Neville Castle said. “It’s about how we are perceived and recognised by locals, visitors, potential workers and investors. “The Council resolved to review its current branding, and this was followed by resolutions to upgrade town entrance signs, and to promote Lithgow to attract investors and visitors.”
